Digital Outreach

Digital outreach

Channel Quarterly Call Event

Marketo email created to send to partners, to attend quarterly call and promote new learnings. Landing page captured attendee information to better track partner participation.

Transformation Landing Page

Multi-module landing page to promote scaling bandwidth for potential customers, and form fill. Using templated agency landing page, modules were selected to showcase a variety of statistics and solutions.

Partner Edge Newsletter and Email

Using established branding for department, multi-module email that provides promos, interviews, sharing links as well as subscription options was established. This remains one of the highest performing CTO to date.

Social Media Samples

Samples of photo research for supporting imagery that is on-brand (candid, natural, inclusive/diverse), for provided timely post. All ads resized for Facebook, LinkedIn and X for continual digital outreach and social engagement. A monthly schedule of posts was submitted to me and illustrations or photos were prepped and lined up for scheduled sends on social platform.

Brand Awareness Ads

Targeting a specific market (community, corporate or solutions based), I adjusted each digital ad to suit the final platform where the company's message would be showcased. CTAs were strategically placed, and copy vetted to ensure maximum impact for limited space.

Tower Digest Template and Email

Internal client had needs to push teams to visit the live SharePoint site, for crucial information and updates. A word template that could be easily manipulated to suit the client's limited access to creative software, to update information and links was established. With this Microsoft template, the client was able to easily copy and paste into a blank email and send out information as needed. Accessibility issues for color-blind readers was addressed and solved, and teammates input was taken into account on final version.

SharePoint Page Design

To promote tools offered by the Marketing and CX team, I created the internal page for the department, incorporating video and photography, along with directed bios and links to all internal documents for employees. A comprehensive tagged content library was directly tied to this page, improving the adoption rate of sales tools across departments, as well as allowing others to see the personal side of their teammates.

Educational Ads

Using assets from textbooks and e-books, digital ads were created to promote new science curriculum at conference. Balancing the imagery with copy, each banner was sized and manipulated to deliver the final product.

Topical Screensavers

Internal topics for employee awareness. Lobby screens, and employee systems were automatically updated, on-demand at various sizes for multiple displays. Imagery selected was less constrained and reflected the IT department's ask for on-target and concise messaging.

Print collateral

Banner Stands

Event specific language and assets to support booth attendance and attention. Depending on the audience, color fields supported the messaging, or vector art and printed at contracted vendor. Banner stands were then ordered and shipped to each event and tracked in inventory.

Manager Toolkit

Print and digital versions available. Each prepared for selected output with easy navigation, TOC and resources included for social posts, imagery and external links for additional collateral. Online version updated to include venues.

Customizable Sales Sheets

Working to solve the scalability and quick turnaround of the needs for customized sales sheets, working closely with the marketing manager, I was able to set up this online system for field sales. With highly curated options of over 40 cities, general business photos or just a headline, each client was able to go online and personalize their own sell sheet and populate their contact area as well. This valuable tool was a strong factor in making each touch point with the customer a memorable one.

Speaker Posters

Large format posters produced using newly branded Professional Development, to advertise speakers and booth happenings. From sketch to final approval by necessary stakeholders, they were packaged for the printer and proofed by me.

Postcards

Multi-purpose postcards at standard sizes, for hand-outs at conferences to promote programs or to customers in advance of weather-related events for lines of communication and support. Full color, printed on glossy stock, and mailed to various locations on-demand.

QR Code Sheet

Looking to streamline materials to bring in front of customers, this QR code sheet was created to enable AEs to hand off information to their prospective customers with ease as well as the ability to track data from each QR scan. QR codes were updated in real-time, proving these sheets to be a timeless asset.

Splash Page Concepts

Using single headline, and hashtag, these are concepts for splash pages inside textbooks and publications directed to all ages. Targeting the imagination and magical moments of inspiration of the stage, I used this as a starting point to roll out this concept.

Young Education Ad

Using a powerful photo to reflect the youth products sold through HMH, I balanced the strong color at the bottom picking up the golden hues in the logos above, and the company logo itself while playing with a fun pattern that was subdued at the top for legibility. Ad was prepped with no bleeds necessary.

ESL Ad for Print

Creative direction provided was to select a photo of a diverse person who may be a customer of the program. Happy with this result the ad was published for Escalate English, which was a unique program in the library of education offerings.

Branding

Welcome Kit

A deluxe branded welcome kit designed and sent to customers. Items were thoughtfully selected and the color fields from the brand were flexed to take advantage of each various shape of product shown. Final proofs approved by me from established vendor and received happily by internal team.

Desk Drop Concept

Looking to spread the innovation spirit of each division, I thought of this desk drop of coasters. Each coaster would be a play on a record or hit of the time, and each team with a song to match their mission. It was a joy to come up with each song from decades of musical history and align it to each remarkable team.

Pelican Cooler

To create a buzz at our booth this Pelican cooler the events team came to me to brand the prize. Several options were supplied, and this was the final version that was produced on the cooler and sent out for the lucky winner!

Microfiber Cloth Giveaway

A fantastic cloth to walk away with, branded with the newest wireless program that launched, supported by the graphics that mirrored social, paid ads, and website page. Die provided by vendor, and file prepared by me.

Brand Buidelines and Assets

Flexing the brand with a new voice that spoke of a more light-hearted and casual approach, I created this branding guidelines document with assets to set the department up for success. This style guide was the reference point for all future department digital and print assets.

Channel Partner Giveaways

Following the brand guidelines, summer merchandise was selected and ordered with the department look and feel, while scaling the logo appropriately.

Ankle Sock

Using a complex die for this comfort ankle sock, I was able to follow guidelines for color, placement to achieve a bespoke branded clothing item.

Purple Logo Activations

Activations of the newly launched PURPLE program, showcasing the logo on office and desktop items. T-shirts, coffee mugs and hallway art highlighted with smart objects for final presentation to all stakeholders, making a case for the logo's adaptability.

Deck Rebranding

Sample of a rebranded deck, from legacy company and incorporating it into company color palette, icon style and language. These large slide decks are shared widely and referenced often, so it was important to carefully vet each slide and diagram to ensure the right information was out in front of the right audience. Final version made available for use and publicized to each stakeholder.

Illustration

Purple Logo and Full Expressions

Winning logo based on employee submitted logo (top left). To engage employees in the new program of PURPLE that promoted integrity, unity and stewardship all employees submitted their own hand-drawn logos. 32 logos were narrowed down to four, after a company-wide vote by employees. The remaining four were re-envisioned by the creative team, and my concept was voted as the final logo. Using the hexagon shape, I was able to reinterpret the logo with movement, our standard color palette and incorporate the values in a lock-up version as well as breaking apart each value as a separate entity (shown on the bottom right as single-color graphics).

Customer Process Infographic

Landscape infographic created to break down the RDOF (rural digital opportunity fund) for clients, using branded illustration and unique color combination of our color palette. WIth a clear message, and ending with a CTA and information, this infographic was a deliverable linked to an email drip-campaign.

Support Infographic Design

Showcasing the high value of the NOC (network operating center) at the company, this infographic broke down the routine high-level attention our clients get with this team in particular, and their remarkable statistics. Set up for print, this was made available online on the corporate site to be sent as a standalone link, but also used in email campaigns.

Why Infographic

Proving fiber is a better investment than cable, this infographic showcases each selling point in a practical office and home setting, and balancing the fine line work with the strong header and grey palette vector art. As numbers or solutions changed, each infographic was easy to update and replace in real time in libraries and QR code folders.

Icons and Survey Graphics

Adding to the icon library for teammates to use in their presentations or outreach, these assets were created using the linework style. Survey icons were used in latest customer follow-up survey about services provided. Icons were thoughtfully crafted to be gender-neutral and simplified.

Lego Themed Conference Art

Based on Lego-theme for a sales kick-off, this guitar was going to be used as an asset throughout the meeting referencing one of the motivational themes at the conference. Either on a digital display on tables or on large screens, this was the stylized guitar created in Adobe Illustrator by me.

Sticker Concepts with Buttons

Being the mouthpiece for the theme of a large meeting, these stickers and accompanying small buttons were two separate concepts that I brought with the intention of being very different. The top theme was a retro theme that I thought played with the company palette in a new and playful way, utilizing our accent palette that is rarely used. The bottom concept followed a concept dreamt up by our agency partners, and therefore would be in alignment with their linear and monospaced type treatment.

Holiday Greeting

Email header and internal letter crafted for holiday sends, for a particular team. Using our look and feel of illustrations, the grey and blue Happy Holidays message was manipulated to post in truncated arenas (header only) with the longer letter being a link for on-demand reading. The fun snow globe in the back includes some company assets with special attention to make this holiday message all-inclusive in spirit.

Commissioned Illustration Gift

Illustration in ProCreate by myself, based on the requirements of a family friend and her two kids (ages 5 and 7). The creative brief was this:
-Dad has knocked out a squirrel
-We are in the back with our karate gis on (he has a red headband, me an orange)
-Don't forget my turtle necklace!
-We are all giving dad the thumb's up
-It must read "Daddy's Dojo"
Final file, approved by my small clients, was sent to a frame shop and dad was very happy.