Angela Santos
Graphic Designer
Design with strategy and insight
Email, landing pages, ads,
internal communication
Whether communicating through an internal digest to promote a SharePoint site, or drive conference attendees to a booth, digital outreach is a part of the marketing strategy. Email campaigns with landing pages move the list from prospect to nurture. All these assets kept events and sales teams on client's radar while also laying the groundwork for future outreach.
Signage, product sheets, toolkits
Fast-tracking B2B outreach, tools included customizable sales sheets, fact sheets, nation-wide asset maps and promotions, with thoughtfully crafted messaging and photography. Laddering up to supporting campaigns and brand identity, these pieces were integral in meeting YOY goals.
Guidelines, artwork, customized pieces
Out in the wild, these branded items carry the distinguished visuals of each endeavor from giveaways to client gifts. Working with established relationships with vendors from templates to final delivery, branded items help bring organization awareness front and center.
Infographics, icons, diagrams, wordmarks
Illustrations can spark joy and engage readers in ways that imagery sometimes cannot and help break down complex solutions or processes. From flushed out infographics, to icons used interchangeably in surveys and presentations, vector art can cut through the noise on the page.